Does your marketing and advertising work?
Most marketing/advertising initiatives fail because they lack a strategy that...
- defines goals and objectives
- addresses competition
- differentiates product/service
- reflects brand essence
- provides clear direction for creative execution
- maximizes your marketing assets
- integrates old and new media
- gets all stakeholders on the same page through collaboration
- involves testing, re-testing and more testing--to maximize the likelihood and sustainability of success
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